My role as a Product Design Intern was heavily focused on visuals, from creating engaging motion designs and animations to redesigning existing flows in line with Ventura’s new design system. I also worked on introducing new features aimed at enhancing user engagement and making the app more intuitive and visually appealing.
Industry
Finance
Timeline
May 25 - Sep 25
Ventura Securities is a full-service stock broking and financial services company offering equities, derivatives, commodities, mutual funds, IPOs, and wealth management, where I worked as a Product Design Intern.
Ventura’s user base primarily falls in the 30–70 age range. Since the company originally operated as an in-person stockbroking service long before digital trading apps became common, many of its long-time clients are older and more accustomed to traditional investment methods.
During my time at Ventura, I contributed to 7 projects. Here, I’ve highlighted the 4 major ones that reflect my core responsibilities.
The IPO screens were redesigned in alignment with Ventura’s new app design system and updated UX guidelines. The task involved modernizing the interface and introducing UX changes that simplified the IPO application flow.
Research-
Understanding IPO
Knowledge Center
The Knowledge Center was created as a concept design to explore how Ventura could make financial learning more engaging. Since the team was working on developing a detailed course series called Beyond Basics, I used the existing Bazaar Basics videos as placeholders while designing the overall learning flow.
Along the way, I also explored visual direction and layout ideas wherever possible, helping shape how the learning experience could feel visually cohesive and user-friendly.
Research-
Discussing with the Content Team
Ideations
BRAINSTORMING
During the ideation phase, I explored and tested different gamification approaches to understand what could work best for Ventura’s learning experience. I looked into gamification options, quizzes emerged as the strongest choice. They were simple, effective, and aligned well with the educational goal of reinforcing concepts immediately after each video.
To stay aligned with the overall experience I wanted to build, I first mapped out a simple screen flow. This helped me visualize the user journey end-to-end, identify the key interaction points, and plan how each screen would connect before moving into detailed design.
What's New Section
Many users were not aware of the new features and enhancements introduced in the app, which led to low adoption and underutilization of key updates. To address this, the goal was to increase awareness and engagement by making these updates more visible and interactive. The proposed solution was to introduce a dedicated “Story Section”, an engaging, scrollable format that highlights new updates in a simple, visually appealing way, ensuring users notice and explore them.
Ideations
BRAINSTORMING
For the “What’s New” feature, I went through multiple rounds of ideation and brainstorming to explore different ways of presenting app updates effectively. The focus was on making the section engaging yet intuitive, ensuring users could easily discover new features without disrupting their overall experience.
